Brand Identity

      Brand Identity      

 GAULTONtech

What is a Brand?

“A "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers”

The objectives that a good brand will achieve include

·         Delivers the message clearly

·         Confirms your credibility

·         Connects your target prospects emotionally

·         Motivates the buyer

·         Concretes User Loyalty

Target?

Who is your target audience?

The Architecture and Development industry is growing as we speak, but not with out cost, it is one of the most expensive industries. My Company will be targeting people who have a need to grow, and have a particular class, strong businesses, and a high level of creativity also a target set for government interest, contract work and etc…

Where is your target audience located?

Where people are found, the world is growing day by day the need for space is crucial, more homes are being built, condos, bungalows, houses and more, more space for business, store fronts, malls, entertainment spaces, restaurants and more indoor faculties. My target reaches the people who want more for there homes, there cities and business.

What would you like them to think about your brand?

I would like them to see a brand dedicated to not only perfection and safety, but a brand that strives for creative intake, and understands the need for new bold and attractive

How will you attract them to your products or services?

Purely on results, this industry is all on results. Its not a item you can just send back if it works poorly

Who else is competing for their loyalty and devotion?

One of the many other drafting and creative architecture firm around such as Browsers technical Inc. and Design Group 547 Inc.

Are you targeting business or consumer sectors?

Businesses, particularly, though the industry is most defiantly open to the general public/customer for personal needs such as homes.

Defining the brand/business

What products and/or services do you offer? Define the qualities of these services and/or products.

Our company offers high level 3D modeling for your floor plans, blue print and more also a 3D graphical visual, along with drafting

What are the core values of your products and services? What are the core values of your company?

To create visual images and dioramas that truly represent the quality of the structure that it is staging. We value our work and believe that our work should be accurate and perfected to the smallest detail, for sales and safety.

What does your company specializes in?

GAULTONtech specializes in Creating visuals, blue prints and other pre construction materials for structures.

What is it that you want your brand to do for your company?

I would like my brand to represent us as not only a new modern company but also as a green and safe one with trust.  

What is the mission of your company?To bring not only a safe structure to life but visual make it attractive for buyers .

Random Album Cover Assignment

The name of my band is Cerceris; a cerceris is a type of wasp In the Crabronidae family. Instead of making my album a rough edgy album, like most would think with the name of a wasp, I decided to make it calm and relax album. Using the photo of a wheat filed  I came across I took the bright picture and made it slightly darker and placed the bight title “one for breakfast” at the bottom of my album for simplicity and to make sure my picture is visible and lets people really see what I want them to.  For this album cover I was going for the theme that is calm, even though a wasp isn’t calm the idea of one for breakfast is.

Gay Men Donating Blood In Canada

Gay men Donating blood in Canada Writing Report

My initial intent for creating a visual advocacy poster based on gay men donating blood in Canada comes from personal attachment.  With the idea of blood being a substance that has a drip affect such as water  “a raindrop” I took this shape and created the shape on my poster using words I found as I was researching, also other strong powerful words. I used a deep red such as the color of blood, seeing how it stood appropriate. I kept my concept simple I used the program illustrator because it allowed me to worked with the lines and letters I needed to, to be able to create the blood drop shape I was looking for. I created a poster using only words yet I was able to build imagery that could persuade people. Using different fonts and font sizes, I was given the ability to make other words that I thought were of higher priority stand out on my poster within the red blood drop. Using the programs I did and step I used I was able to create a poster with meaning and shock value.

Typography Self-Portrait

I started off gathering lyrics of my favorite songs and picking the names artist I really enjoy and love listening to, such as Amy Winehouse, BB brown and Tracy Chapman. I then used a photo of my self to out line the slight oval shape that defines my face.

My design choices such as bold, large, small, and thin letters are used to show the power of each song and or artist, such as the artist in my portrait AMY short for Amy Winehouse, I use all capitalized letters in bold with a large font cause she’s a powerful and noticeable artist in my eyes, my portrait represents how I feel about those particular artist and lyrics